Danang, 14 June 2012: “What do Vietnam's finest beaches, mi quang, and Sophie Paris have in common?” asks Nick Jonsson, Sophie Paris Vietnam General Director. “They all call Danang home!”

Sophie Paris, Asia's leading direct selling fashion brand, today announced the opening of its new Danang office and showroom at the Quang Dong Building in 104-106-108 Nui Thanh Street, Hai Chau District, Da Nang City.

“We have seen tremendous demand from Vietnam’s central provinces for Sophie’s range of bags, accessories, garments, and now shoes and underwear, and this has led us to the opening of this center today,” said Nick.

Nick at the ribbon cutting moment

“It's an exciting time to be a woman in Danang,” said Nick.  “When Sophie Paris rolls into town, a non-stop series of events, fashion shows and new styles roll in with us.”

Sophie Paris Danang models

The company, which runs on a direct selling business model that has proven extremely popular for entrepreneurs all over Vietnam, already has a base of more than 300 members in Da Nang City, and over 30,000 nationwide, and has become the first direct selling fashion country to enter the nation's largest central city.

“We typically see monthly sales of around $30,000 from Vietnam's central provinces, and so, based on what we have seen in other cities, we would expect to see that double once we are fully operational in the coming year,” continued Nick.

Nick at his speech…

…and the familiar Sophie dancing

Sophie Paris' lineup for Danang will include the range of bags which made the brand famous, as well as accessories, apparel, jewelry and watches, and the new ranges of lingerie and shoes which were launched recently.

Check out the video clip for launching event at this link:

http://www.youtube.com/watch?v=XAgTZqCgA5c