Hanoi, 15 May 2012: Sophie Paris, the Asian number-one direct selling fashion brand, today announced its forthcoming expansion into the nation's capital, with a new showroom and office soon to be opened at Han Viet Tower 203 Minh Khai Street, Hai Ba Trưng District.

This follows incredible demand for the company's range of fashion products and accessories from women all over Vietnam's Northern provinces.

“Hanoi women have been beating down our doors to set up in the north.” said Nick Jonsson – Sophie Paris General Director.  “And now, with our business license in hand and fit-out well under way on our showroom, we are thrilled to be able to announce that Sophie Paris Vietnam will be up and running here by August.”

One of the key drivers of the phenomenal platform upon which Sophie Paris can build upon in Hanoi is Ms Nguyễn Thu Huong, who is already one of the company's top 5 members, and is thrilled about the forthcoming launch. “I cannot wait until Sophie Paris opens the doors to its Hanoi showroom,” she said. “The local presence here gives me a tremendous opportunity to further develop my Sophie business, to recruit more members, and ultimately to help drive Sophie to the top of the fashion industry.”

Beside handbags as well as accessories, apparel, jewelry and watches have generated the monthly sales of more than $100,000, Sophie Paris will shortly launch the lingerie and the footwear product lines to 60,000 members within the area.

“Revenue is expected to double in the coming year. We believe in Vietnam and pledge keeping investing and expanding in this market.” Expressed the General Director. “Members and customers can expect to see an exciting brand, which throws huge, traffic-stopping events and fashion shows several times a year with star studded line-ups and delightful themes,” promised him.